The General Manager of Citi TV and Citi FM, Bernard Avle, has issued a passionate plea to Ghanaians, urging them to throw their support behind Small and Medium Enterprises (SMEs) to foster growth and development.
Avle underscored the pivotal role SMEs play in the Ghanaian business landscape, highlighting their status as the backbone of the economy and the key drivers of future business endeavours.
His impassioned call to action was delivered during the opening ceremony of the highly anticipated ‘Back to Your Village Food Festival,’ organized by Citi TV/Citi FM.
The 2024 edition of the festival is currently underway at the expansive grounds of the Accra Metropolitan Assembly (AMA) forecourt.
Vendors at the festival are showcasing a vibrant selection of Ghana’s indigenous dishes, enticing visitors with their delightful aromas. This annual two-day event, previously known as the “Back to Your Village Food Bazaar,” is a significant part of the 2024 Heritage Month celebrations. It provides an opportunity to explore Ghana’s rich culinary heritage, with dishes from the diverse traditions of the north, south, east, and west regions of the country.
Mr. Avle highlighted that about 120 vendors have displayed their foods from various regions across the country.
He encouraged all patrons to support them.
“The small and medium companies are the future of business. They are 85% of Ghanaian population, so we have up to 120 vendors of foods from all over the country and want to urge those of you watching us at home and those of you here. Don’t just come and look at them. Buy some food. Buy some for the stomach and for the road,” he said.